The long tail model, from my understanding, shows how we are getting products. We have popular products, like some clothes that we are able to get everywhere. We can find them in walmart, target, the mall and even more. Then we have some clothing items that are more unique, maybe from a boutique or from a small-time designer. These clothes we will not be able to find at walmart, target and the mall, we will have to search hard for these clothes and most likely look online for them. This is what the long tail model represents, it shows how we have access to everything, even the more unique items because of the internet and the new technologies we have.
A popular online consuming behavior would be a bargainer. These people are always on the hunt for the best price online. They will take time and research the product they want and compare it to other websites. Bargainers will take a longer time purchasing their product because of the long processes of finding the best price. I think that I fall into this category the most. Like we had said in class, many of these behaviors will over lap, but over all, when I am shopping for a certain item I make sure I have the best price out there. I start on the products website, then move on to third party websites like amazon or eBay. From there I will decide which website had the best price for the best product. If it is available, I will even try to use a promo-code or coupon to get even more of a discount! That is the fun, finding things you like for low prices.
We really do have access to everything, which is essentially scary. You can find and purchase virtually anything you can think of online through Amazon, Ebay, etc. All you have to do is search keywords.
ReplyDeleteI didn't think about how all of the consumer behaviors overlap. I'm not just a bargainer, but a mesh of different things. That behavior is definitely the strongest for me too because I have to get my deals!