Tuesday, April 28, 2015
Convergence
Jenkins believed that convergence was the flow of content across multiple media platforms which was depending heavily on consumers active participation. He found that there was several categories of convergence. For example, technology, industry, culture, and social. Basically, we are taking what is popular in a specific time and using that to promote our own business. This is where all the engagement comes from. We are always looking at different medias and when something catches are eye, we immediately are interested in learning more. We are quickly realizing that technology is something we can use for everything we can think of, and it is being used more and more each day.
Wednesday, April 22, 2015
Long Tails and Online Consuming Segments
The long tail model, from my understanding, shows how we are getting products. We have popular products, like some clothes that we are able to get everywhere. We can find them in walmart, target, the mall and even more. Then we have some clothing items that are more unique, maybe from a boutique or from a small-time designer. These clothes we will not be able to find at walmart, target and the mall, we will have to search hard for these clothes and most likely look online for them. This is what the long tail model represents, it shows how we have access to everything, even the more unique items because of the internet and the new technologies we have.
A popular online consuming behavior would be a bargainer. These people are always on the hunt for the best price online. They will take time and research the product they want and compare it to other websites. Bargainers will take a longer time purchasing their product because of the long processes of finding the best price. I think that I fall into this category the most. Like we had said in class, many of these behaviors will over lap, but over all, when I am shopping for a certain item I make sure I have the best price out there. I start on the products website, then move on to third party websites like amazon or eBay. From there I will decide which website had the best price for the best product. If it is available, I will even try to use a promo-code or coupon to get even more of a discount! That is the fun, finding things you like for low prices.
A popular online consuming behavior would be a bargainer. These people are always on the hunt for the best price online. They will take time and research the product they want and compare it to other websites. Bargainers will take a longer time purchasing their product because of the long processes of finding the best price. I think that I fall into this category the most. Like we had said in class, many of these behaviors will over lap, but over all, when I am shopping for a certain item I make sure I have the best price out there. I start on the products website, then move on to third party websites like amazon or eBay. From there I will decide which website had the best price for the best product. If it is available, I will even try to use a promo-code or coupon to get even more of a discount! That is the fun, finding things you like for low prices.
Wednesday, April 8, 2015
Privacy Issues
We have all come to realize that we are loosing our privacy everyday on the internet. Information is just easier to come by. Although we know that, we are still putting out personal information on the internet. A big reason behind that that I have found is that more websites are requiring that personal information. We are told to type in these "basic information" to become a member or to sign in to a website. When we do this, our information then can be used. It does seem harmless, I do it all the time, but people are afraid of where that information is going. Like the article said, internet users want to know where and how their information is being used.
Having a personalized google search, or Facebook ads pertaining your last search can be convenient, but it also makes people feel that their privacy is invaded. Some people do use the internet for time to research and learn about something that they may think is private to them. Unfortunately it just can't be that way. It has a lot to do with age as well. Growing up in the technology driven world you may be more comfortable entering your information online over someone older who does not know how to really use a computer well. Technology has grown so much that it will save those searches you make whether you delete your history or not. I think that this is just the beginning. Technology is only growing and so is the internet.
Having a personalized google search, or Facebook ads pertaining your last search can be convenient, but it also makes people feel that their privacy is invaded. Some people do use the internet for time to research and learn about something that they may think is private to them. Unfortunately it just can't be that way. It has a lot to do with age as well. Growing up in the technology driven world you may be more comfortable entering your information online over someone older who does not know how to really use a computer well. Technology has grown so much that it will save those searches you make whether you delete your history or not. I think that this is just the beginning. Technology is only growing and so is the internet.
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